Digital Product Analyst (m/f/d)
HSE is a leading provider in the field of live commerce in Europe. The customers decide when and where they shop at HSE – whether through one of the three TV channels, the online shop, the award-winning HSE app or via social commerce. HSE represents the most entertaining form of shopping, inspiring 1.3 million active customers who value HSE’s curated product range from the areas of fashion, jewellery, beauty, wellness, household and home and living.
The company reaches about 46 million households in the DACH region through its three TV channels (HSE, HSE Extra and HSE Trend).
In the financial year 2023, HSE generated revenue of 624 million euros in the DACH region. 800 employees ensure a shopping experience that is both entertaining and customer oriented. Added to this are around 1,800 external jobs at logistics, call centre and tech development partners. The company has received multiple awards for its outstanding quality of service. HSE has been majority-owned by the investment firm Providence Equity Partners since 2012. Further information is available at corporate.hse.com and www.hse.com.
We are looking for an experienced Digital Product Analyst with a well-structured & data-driven mindset to join our digital unit. In this role, you will work alongside cross-functional teams (experts in digital analytics, PMs, UX/UI designers, developers and marketing colleagues) in an experimental & agile environment to help the teams create the best user experience on all our digital touchpoints. You will do this by digging deep into our tracking and customer data to provide valuable insights on the digital customer journey and behaviors. You will also have the chance to work on data science projects that can help elevate our products to the next level. As a Digital Product Analyst, you will be responsible for analysing all the data that helps the teams to ensure HSE is the most entertaining way of shopping.
The tools we use:
The company reaches about 46 million households in the DACH region through its three TV channels (HSE, HSE Extra and HSE Trend).
In the financial year 2023, HSE generated revenue of 624 million euros in the DACH region. 800 employees ensure a shopping experience that is both entertaining and customer oriented. Added to this are around 1,800 external jobs at logistics, call centre and tech development partners. The company has received multiple awards for its outstanding quality of service. HSE has been majority-owned by the investment firm Providence Equity Partners since 2012. Further information is available at corporate.hse.com and www.hse.com.
We are looking for an experienced Digital Product Analyst with a well-structured & data-driven mindset to join our digital unit. In this role, you will work alongside cross-functional teams (experts in digital analytics, PMs, UX/UI designers, developers and marketing colleagues) in an experimental & agile environment to help the teams create the best user experience on all our digital touchpoints. You will do this by digging deep into our tracking and customer data to provide valuable insights on the digital customer journey and behaviors. You will also have the chance to work on data science projects that can help elevate our products to the next level. As a Digital Product Analyst, you will be responsible for analysing all the data that helps the teams to ensure HSE is the most entertaining way of shopping.
The tools we use:
- Snowflake, AWS Athena, PowerBI Datasets
- Amplitude, Tealium, Google Analytics
- PowerBI, Excel
- Confluence, Jira, Mural, MS Office, Slack and Teams
Your Tasks:
- You work autonomously in a fast-paced, cross-functional environment alongside PMs, UX/UI designers, developers, marketing experts, and other stakeholders.
- You support the discovery phase by analyzing raw user engagement and interaction data across all HSE digital touchpoints (webshop and native apps).
- You validate product team solutions by planning and analyzing A/B tests, and transforming data into valuable insights through deep dives or dashboards to optimize customer experience and increase revenue.
- You query web tracking raw data and integrate it with additional sources such as historical data from our DWH.
- You will work with the following tools: Snowflake, AWS Athena, PowerBI Datasets, Amplitude, Tealium, Google Analytics, PowerBI, Excel, Confluence, Jira, Mural, MS Office, Slack and Teams.
- You prepare and present analytics insights for a variety of audiences through reports and presentations.
- You contribute to data science projects that help better understand and target our customers.
- You act as a sparring partner for digital analytics experts, ensuring that tracking specifications align with business and analysis needs.
Your Profile:
- You have a very analytical, well-structured, data-driven as well as creative mindset.
- You are experienced in working in agile environments and adapt easily to continuous changes.
- You are highly self-motivated, take strong ownership, and communicate clearly while working independently within cross-functional teams.
- You have experience in web analytics within an e-commerce environment; knowledge in marketing analytics is a plus.
- You have strong SQL skills and are confident in analyzing large datasets.
- You ideally have experience with coding languages for quantitative analysis, such as R or Python.
- You are familiar with PowerBI or similar data visualization tools.
- Knowledge of data collection and processing (e.g., exposure to data engineering) is an advantage for better collaboration with our Data Platform team.
- You are fluent in English (German is a plus).
Your Benefits:
- 30 days of vacation for your relaxation
- 50€ shopping voucher monthly as a contribution to your purchases
- Christmas bonus for your special wishes
- Hybrid-remote work – for flexible working
- Flexible working hours
- Summer party and Christmas celebration
- Opportunities for further education – for your professional and personal development and success
- Corporate benefits
- Company pension plan and accident insurance
We look forward to your application!
